Distribution Master 2020

09-11-2020 09-11-2020 On October 30, in Kiev, Store Food Distribution, within the framework of the DistributionMaster-2020: The Future of the Distribution Market conference, shared practical solutions in managing a distributor's portfolio. The topic of the master class, held by the company's brand manager Olesia Teslenko, was “The evolution of a distributor: from a beginner in a category to an expert with a global brand in portfolio”. Our main recommendations were the following tips: focus on the buyer: his needs, fears, drivers; study the market and keep yourself updated; build harmonious relationships with both manufacturers and retailers; dare to take risks and be ready for any situation; take advantage of opportunities to try new things. We would like to thank the organizers of the exhibition for the invitation and the opportunity to share our experience, as well as for a good occasion to communicate with colleagues and potential partners.